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12 Best Advertising And Marketing Strategies To Try In 2022

12 Best Advertising And Marketing Strategies To Try In 2022

Blog Summary:

We live in a world where every purchase decision is driven by hardcore marketing. Brands and businesses today focus on building strong advertising and marketing strategies to promote their products and services. Let’s take a look at 12 of the best advertising and marketing strategies brands need to try in 2022.

 

 

Introduction

 

We live in one of those years in which advertising is on an all-time high! Today, brands and businesses alike are looking for ways to leverage the benefits that taking up advertising and marketing strategies comes bearing.

 

Picture this – You own a brand that manufactures toothpaste for sensitive teeth. A man with sensitive teeth goes to the supermarket to buy toothpaste and lands up in the supermarket with 20+ offering toothpaste that claims to be good for sensitive teeth. How will you ensure he picks your brand of toothpaste?

 

This is where marketing comes in. The advertising strategies (and their intensity) your brand takes up will ensure brand recognition and recall when the man looks at the 20+ toothpaste brands displayed at the supermarket. There are several ways to market your brand and ensure a solid brand establishment and recognition and recall from the customers’ end.

 

Brands are in an endless race for a spot in the customer’s mind, and because of this, the competition is high. Brands with the most creative advertising strategies are most likely to win over the audience’s attention and hearts. For this reason, solid marketing strategies are essential for brands to stay on top of their promotion game.

 

Let’s dive deep into what you must be doing as a business owner to promote your brand and discuss 12 of the best advertising and marketing strategies you have to try in 2021.

 

 

12 Best Advertising and Marketing Strategies to Try in 2022

 

Advertising and marketing strategies have become an inevitable part of brands’ promotional efforts. Over the years, especially with the advent of digital marketing, the advertising industry has diversified and grown, presenting businesses with endless possibilities to promote their products and services.

 

 

According to What’s New In Publishing, worldwide digital ad spending is expected to bounce back with a growth of 17% in 2022.

 

 

The pandemic gave rise to a sudden leap in the growth of digital marketing as brands and businesses sought digital ways to run their business. The scope for traditional advertising collapsed with the pandemic snatching away the possibility of physical interaction amongst people. Outdoor shoots and advertising were limited, which paved the way for digital marketing strategies to take center stage.

 

The growth of digital today is inevitable as the marketing vertical has proved to be successful. With that established, we will discuss the 12 best advertising and marketing strategies brands must try in 2022.

 

 

1. Take up digital marketing seriously!

 

Conventional marketers can deny this all they want, but digital marketing is the (present, as well as) future of marketing. Brands that are not investing in digital marketing strategies to establish a strong digital foundation. Digital marketing enhances your marketing efforts, makes targeting easier while also pushing your products to your intended audience in a quicker and more effective way.

 

Customers today spend a lot of time browsing the internet. Hence, advertising on digital and social media platforms will accelerate the growth and reach of your brand online. Therefore, if you are not investing in digital marketing, start now! Spend time working out effective advertising strategies for digital platforms and grow your brand by leaps and bounds.

 

Digital marketing is today an independent field of study. Aspiring digital marketing professionals often take up courses to enhance their digital marketing skills.

 

2. Content marketing is your knight in shining armour

 

It is not news that in marketing, the customer is king. Similarly, in advertising strategies, content is the king. As a business owner or an advertiser, look to educate your audience about your brand with content that is rich in information.

 

Hubspot noted that according to the Content Marketing Institute, 89% of content marketers used blog posts in their content strategy in 2020.

 

Load your content with information about your brand, industry, and more in order to create intrigue in the minds of the audience and at the same time educate your audience about your brand, its products, and services. By content, we mean informational blogs, educational and engaging social media posts, infographics, and more.

 

Educational content should be part of brands’ marketing strategies. While quirky and creative content sells too, at the end of the day, it is information that people look for.

 

 

3. Website is important – build an effective scroll for your brand!

 

Today, the website is one of the primary points of contact for customers and your brand. You know what they say about first impressions – that they create the best impression. True to this phrase, prospective customers visit a brand’s website first to know about it, and form an impression and judge the brand based on how smooth their experience is on the site.

 

According to Sweor, 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

 

Today, websites need to be optimized for mobile devices as most of the customers browse the internet on their phones more than on desktops. Therefore, it is essential to have a seamless website designed, with all necessary information in it, to aid consumers in knowing your brand better.

 

Investing in building a good website for your brand is an essential part of advertising and marketing strategies.

 

4. Invest in Search Engine Optimisation

 

Search Engine Optimisation (SEO) is one of the most invested marketing strategies today, and it is one of the best ways to drive more traffic to your website and increase brand awareness. The Blueprint calls this process ‘befriending the algorithm’, and we cannot deny it. SEO is the process of working on inserting a few key terms (in other words, optimising the web’s content) that the search engine is ‘familiar’ with so that our site is pushed to the top of the Search Engine Results Page.

 

Customers turn to Google to search for products and services, and SEO is the only way to improve visibility. The aim here is for your website to rank on Google’s first page, as customers are most likely to visit the links present on the first page of Google.

 

Therefore, taking up SEO should be one of your marketing strategies in order for your site to garner more traffic, along with improved visibility.

 

 

5. Don’t miss out on the growth updating your content can bring

 

Updating your content is one of the best marketing and advertising strategies, especially since content marketing is trending. Working on updating old blog articles can play a significant role in improving your ranking on Google as well as enhancing the relevance of your content.

 

According to Hubspot, 51% of companies say that updating old content has proven to be the most efficient tactic implemented.

 

A great example is a blog published by India’s leading digital marketer and Instagram Influencer Sorav Jain in 2010 – initially titled ‘Top 10 digital marketing agencies in India’, the blog, upon being published, started receiving great traction and engagement, with any more agencies commenting asking to be featured in the blog. Sorav’s team regularly updated the blog, and 10 years later, the blog is still ranking on the first page.

 

What started as ‘Top 10 digital marketing agencies in India’ has today become ‘Top 710 digital marketing agencies in India’ and is also continuing to rank on the first page of Google.

 

This not only helped Sorav’s blog rank better (and continuously for 10 years!) but also helped him network and get in touch with fellow agency owners across the country – this has helped him immensely in his journey! Therefore, updating your content must make it to your brand’s marketing and advertising strategies.

 

6. Take up social media marketing

 

A major chunk of people today is on social media. Therefore, social media marketing strategies seldom fail to succeed! Social media marketing is an aspect of digital marketing where businesses take up promotional activities across popular social media platforms, including Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, TikTok, and more.

 

Social media marketing will help you build a strong online community which in turn helps in building brand loyalty and in general, establishing a digital media presence. With social media marketing being a part of all your advertising strategies, you will be able to easily promote your brand and push your products online through tailored promotional content.

 

This makes the platform one of the most popular advertising channels on social media.

 

Apart from posting creative and promotion content across social media platforms, your advertising and marketing strategies can also involve running promotional advertisements across these platforms.

 

7. Influencer Marketing is the next big thing!

 

Influencers are online/social media brand ambassadors for brands. Influencer marketing, when done right and smart, will prove to be fruitful for businesses. Brands that are present on social media, irrespective of their size, must strongly consider including influencer marketing in their advertising and marketing strategies.

 

 

According to Social Media Today, 42% of marketers consider influencer marketing their top ROI-generating marketing strategy.

 

When you collaborate with relevant social media influencers, you pave the way for increased brand awareness and following. Followers of influencers almost blindly trust the influencers’ recommendations. This allows your brand to expand your online community and brand loyalty in the long run.

 

 

8. Open up guest blogging opportunities for your blog

 

Blogging is a great way to direct traffic to your website. Opening up guest blogging opportunities and inviting people to contribute articles to your blog will help expand your reach. This is one of the most popular marketing strategies that are beneficial for both the guest blogger as well as the brand.

 

Guest blogging is a platform for bloggers to showcase their expertise in the subject they write about, while the brand can present the content written by the guest blogger as a source of relevant and informational content. Guest blogs help drive organic traffic to your website while also generating solid leads. Check out Digital Marketing Write For Us

9. Make use of Podcasts!

 

Podcasting is trending, with demand for audio-social modes of promotion exploding! Now is the time to leverage podcasting as part of your marketing strategies, as they are on an all-time high with millions of people listening to various sessions worldwide.

 

Collaborating with podcasters or hosting your own podcast can be part of your marketing strategy! But just hosting a podcast will not get you the desired results. You need to work on a great concept that will grab the attention of listeners.

 

To get a loyal turnout of listeners, you need to be regular in hosting podcast sessions. Podcasts are relatively easier to host as you do not have to appear and speak in front of a camera. With podcasts, you can also repurpose content from your blogs and other types of long-form content.

 

 

10. Leverage the power of e-mail marketing

 

E-mail marketing as a marketing strategy is getting better than ever, thanks to the many, many automation opportunities available for setting up e-mail campaigns. It is not the most effective way to generate leads compared to the other avenues available for lead generation. But it helps brands keep in constant touch with their customers.

 

With the automation options available, along with the several third-party e-mail platforms, setting up promotional e-mail funnels and campaigns has become a cakewalk for brands today.

 

It is possible to gather and create your audience database and organise them based on their different attributes and preferences. Tracking the success rate of your e-mail campaign is also simpler, with the available metrics. Like open and unsubscribe rates, click-through data, and more.

 

 

11. Take up video marketing

 

Most people prefer watching videos over reading blogs and other articles online. Especially in the case of explainers, explainer videos score a tad bit higher than other forms of content. Videos are extremely popular among brands taking up content marketing.

 

Videos are easily shareable as links on blogs and other articles, apart from repurposing. And posting them across the different social media platforms. Organic reach for video content has become more possible than ever. Especially with Google now displaying videos on its Search Engine Results Page.

 

Therefore, investing in video production and creation as part of marketing and advertising strategies is not a bad idea after all. You can try to make videos using free tools available online if you are on a tight budget and hence can save a lot of time as well. These tools help you create professional-level videos in minutes and will serve the purpose to streamline your marketing strategy.

 

 

12. Automation: Look to adapt to the era of marketing automation

 

Today, the rise in demand for digital marketing has paved the way for automation. To take over the various processes involved in digital marketing. Therefore, as a brand investing in digital marketing strategies, you must also be tech-savvy and ready to adapt to the automation trend.

 

According to findstack, on average, 51% of companies are currently using Marketing automation. More than half of B2B companies (58%) plan to adopt the technology.

 

Automation helps accelerate the pace of the entire digital marketing process by eliminating manual effort in most areas. Right from your e-mail marketing process to lead generation, you can automate almost every significant process involved in digital marketing.

 

Automation makes the process seamless while saving your productivity from deteriorating. So, do not hesitate or be inhibitive about using automation tools to carry out your digital promotional activities.

Conclusion:-

 

The marketing and advertising strategies discussed in this article are hand-picked and tested-to-be-successful. The fields of advertising and marketing are constantly evolving as the world also paces towards a complete technological shift. As a brand or a business owner, you have to watch out for the trends in the field and be quick to adopt them for your marketing strategies and advertising campaigns.

 

Got more marketing strategies you think will work for brands in 2021? Share them with our reader community in the comments below!

 

 

Author Bio

Karthikeyan Maruthai

 

Karthikeyan Maruthai is a Digital Marketing Head at echoVME Digital. He heads the development team, SEO team at echoVME, and a trainer at Digital Scholar. He has been working in the development field for over a decade. And is the go-to person for any SEO and tech-related queries.

 

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