5 innovative ways to advertise your jewellery business
The jewellery industry has expanded in the last ten years with many new brands making their debut and fighting to stay afloat during the recent coronavirus pandemic. It’s not very easy to operate a business in a competitive marketplace. Hence, it is very important that you get creative and develop innovative ways to promote your business. Here are a few ways in which you can advertise your jewellery business.
Use social media
Social media platforms, especially Facebook and Instagram, is where you will find most of the crowd. Creating a page for your jewellery business on a social media platform is a great way to gain visibility and reach out to your potential customers from all over the world. People can easily visit your social media page and follow it for updates regarding the new designs of jewellery made of lab grown diamonds London or handmade jewellery. This will allow you to tap into a wide customer base and keep them interested in your brand with regular feed.
Business Cards
Business Cards may seem like an outdated option, but they are actually very relevant event today. It can prove to be extremely useful especially if you’re attending a networking event where you may come across a future retailer or a potential customer. Your business card does not have to be a conventional one, it can contain a small one time discount code apart from your name and number. This will encourage people to visit you and make a purchase.
Organize a free giveaway
Organizing a free giveaway contest lets you involve a lot of people and costs you just one piece of jewellery. If you do not want to give away pieces of jewellery, you can always give away vouchers for purchasing them. You can host a giveaway on your website or on a social media platform to engage your customers and interact with them.
Local Press Coverage
The newspapers are something that most people like to read in the mornings even today and therefore getting the press to write a small article regarding your jewellery business is a great way to get the attention of many people who read the newspapers. It could be anything ranging from covering your opening ceremony or a small snippet of your unique ideas that are sure to create a storm in the jewellery industry.
Build relationships with influencers
The influencers on social media are the new way of advertising your jewellery to the people. Influencers on social media are people who have a huge number of followers and collaborating with them will mean gaining the visibility of the people who follow them. Having a few influencers wear your jewellery repeatedly will be like advertising your products at Europe beaches where millions of people are seeing it and probably liking it and planning to buy it. The influencers need not be restricted to social media. Having a few celebrities wear your products will also work wonders for your business.
