It’s hard to believe that social media has only been around for a little over a decade. In such a short time, it has completely changed the way businesses communicate with their customers and potential customers. It has also changed the way marketing is done. Today, we want to discuss how social media has changed the marketing landscape and how businesses can take advantage of it to increase sales and grow their business.
History of Social Media
Social media first rose to prominence in the early 2000s with the launch of Friendster. This was followed by MySpace, which quickly became the most popular social networking site in the world. Around this time, blogs were also becoming increasingly popular, giving people a platform to share their thoughts and opinions on various topics.
In 2004, Facebook was launched and quickly gained popularity among college students. It wasn’t until 2006 that Facebook opened up to everyone over the age of 13. In the years that followed, other social networking sites like Twitter, LinkedIn, and Pinterest emerged.
Now, social media is an essential part of any marketing strategy. It allows businesses to connect with their customers and create a rapport. Additionally, social media provides businesses with valuable insights into their customers’ likes, dislikes, and overall preferences.
There’s no doubt that social media has changed the marketing landscape forever. What started as a way for friends to stay connected has now become a powerful tool for businesses to reach their target audiences. Even SMM services from King Kong are now available because of the power of social media. With this in mind, we want to explore just some of the ways that you can use social media as a business these days.
Using Social Media
Engage with Customers – One of the best ways to use social media as a business is to engage with your customers. By engaging, we mean replying to comments, answering questions, and just being present. This shows your customers that you care about them and their experience with your brand. Answering a question on social media is a lot easier and faster than waiting on the phone for customer service, which is what they’ll appreciate.
Build Relationships – As a result of your engagement, you’ll start to build relationships with your customers. These deeper relationships will lead to customer loyalty and, as a result, more sales for your business.
Increased Exposure – With social media, you have the opportunity to reach a much larger audience than you would with traditional marketing methods. You can also target specific demographics with social media, which is something that wasn’t possible before.
Paid Advertising – Social media is a very cost-effective way to advertise your business. You can reach a large number of people for very little money, and you can target your ads so that they’re only seen by the people who are most likely to be interested in what you’re selling. Especially on platforms like Facebook, where you can target ads based on interests, demographics, and even behaviors.
Join Groups and Discussions – If you want to show your authority, and get your name out there, then joining groups and participating in discussions is a great way to do it. There are groups for almost every niche imaginable, so you’re sure to find one that’s relevant to your business. And, by taking part in the discussion, you can build relationships with other group members, and get your name out there as a thought leader. Platforms like Reddit are especially valuable for this, as you can join relevant subreddits and participate in the discussion.